Creative designer & visual direction

Selected work and creative approach

With a background in media design and experience in digital advertising, I translate strategy into cohesive visual direction.
From concept to execution, I guide creative work with clarity and intent.

Scroll to explore my work.

Selected work

  • New Toyota Aygo X driving down a city street with animated car models emerging from its rear.

    Full Fun. Full Hybrid.

    Toyota

    Leading the digital rollout of Toyota’s “Full Hybrid. Full Fun.” campaign across social, display and interactive formats.

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  • Action Promo - Weekly promotion

    Hello Digital

    Action

    Building a scalable digital promo campaign to replace traditional retail folders through dynamic video and feed-driven pricing.

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  • Couple laughing on boat trip with vacation mountain view in the back.

    Digital rebrand & funnel optimization

    Transavia

    Directed the strategic implementation of Transavia’s rebrand across display and social channels, while optimizing the full-funnel for holiday and regular tickets.

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Creative approach

I believe strong creative work begins with clarity. Before designing, I define direction: aligning concept, message and visual language to ensure a clear and consistent creative approach.

Whether collaborating with strategists, marketers or designers, I focus on structure, feedback and cohesion to elevate the overall output.